Professional credentials. Coaches are a dime a dozen these days and many get their training through weekend workshops. Be prepared for a potential client to ask about your training and/or credentials. They might be looking for 60-80 hours of formal training and what other professional development you've done. They may also wonder if you belong to a coaching association or credentialing body such as the International Coach Federation (ICF).
Client experience. Potential clients may ask how many previous clients you've worked with and to review client successes, stories and testimonials, and ask for references.
A good fit. There are so many different types of coaches out there today, your client will want to make sure you're a good fit. They'll be looking for characteristics like warmth, caring, empathetic, genuine, honest and real. Of course your initial meeting is also an opportunity for you to gauge if the potential client is a good fit for you as well.
A non-expert attitude. A good coach lets go of the need to be the expert and meets the client where they are. They believe the client is the only expert in their life your life. While the coach provides structure and guidance, things like agenda's goals, action steps and accountabilities are co-created together. It’s not about the coaches agenda. It’s about being a guide on the side, a trusted ally and an advocate to help your client reach your health and wellness goals.
P.S. If you are struggling to meet this expectations and want to build your skills and boost your confidence as a coach, I invite you to join my free facebook community for health coaches.